I am kind of a media freak. Be it blog posts, online news articles, podcasts, newspapers or magazines, I read (and listen to) a lot of news from various sources.
Monday morning, a short and curated email newsletter delivers me the content I need to bring me up to speed on the tech actuality. Spotted an interesting article or Twitter, let’s read it later on my Kindle! On my way home in the bus, I’ll relax and listen to a podcast. The priviledged mooment comes Sunday morning with a coffee and Wired Magazine.
The source, type of content, the device I use, how and where I consume media has drastically changed in the last years. My budget too. I (voluntarily) pay for the previously described newsletter, flattr (micro payments) some articles but not as much as I would, and I am subscribed to a Podcast and Wired Magazine. I love to buy me occasionally some magazines’ special editions too. The media industry is dead, huh?
Already addict? Maybe. And some new trends are reshaping
our my habits and the way I enjoy consuming media. Here is an overview:
#1 FULL IMMERSION
To completely grasp what I am mean by full immersion, pay a visit to those websites:
A subtle mix of content, rich media, infographics and design that gives me the same feeling as when I have a beautiful magazine in my hands. And the full immersion doesn’t stop here. For example, The Verge article about tech fan boys looked different depending on the operating system you’re on to illustrate the point of their content.
I don’t pay for the traditionnal news that I can get for free on the web, I pay for a well designed magazine that will bring me more than just information. The same mechanics could make people pay for the additional experience. And it’s working, you just need to have a look at the number of comments or tweets to see how the audience is responding.
So many words, but not that much time. Finding the right content is hard and one need curation to filter the noise. There are different ways:
I always find two or three great piece of content a day on the front page of social news website like Reddit or Hacker News because hundreds of people have voted up or down different stories
- Based on your social graph
Traditionnaly dominated by Twitter and Flipboard, Facebook just entered the space with its new Paper app. It might work well for Twitter if you have invested enough time building your network, but I doubt Facebook will change the
- Human curation
By individuals like a Podcast (but limited to specific verticals) or on a large scale. That’s the direction of Jason Calacanis’ new venture: Inside.com.
I am not an expert on this topic but I can say I have always been disappointed by algorithm-based recommendations. But we will sure see more progress on the following years.
UPDATE: The best example of how Internet is changing how media and information is curated and spread! A new way (and the best in my opinion) to follow what’s happening in Ukraine is on Reddit (an awesome community where links and comments are upvoted/downvoted and thus curated by thousands of people). With its new live feature, one can follow a live and curated feed of articles, statements, photos and videos.
— Alexis Ohanian (@alexisohanian) March 4, 2014
#3 COMMUNITY-DRIVEN NETWORK
I listen to a few podcasts every weeks and the community of like-minded people that shares and creates content is maybe as valuable as the podcast itself.
I don’t know why it works so well for podcasts. Audio might be a more engaging medium or podcasts benefit from their smaller scale. But I in any case, I think their model can be transposed to other medium.
And you, what kind of media are you consuming?